Choosing? Don't think

"Here's a suggestion for the next time you need to make a complicated decision: stop thinking," writes Alok Jha in The Guardian. "According to a new study, thinking too hard about a problem leads to poor choices -- difficult decisions are best handled by our unconscious minds." Ap Dijksterhuis, a psychologist at the University of Amsterdam, asked volunteers to pick their favourite car based on four attributes; most picked the car with the most plus points. When he supplied 12 attributes, people could identify the best car only a quarter of the time. "Conscious thinkers were better able to make the best choice among simple products, whereas unconscious thinkers were better able to make the best choice among complex products," he writes in the journal Science. The unconscious mind, he says, does not seem to suffer a capacity limit: "large amounts of information can be integrated into an evaluative summary judgment."

Posted on 22.02.06:
http://www.theglobeandmail.com

You can make an argument for/of anything and in this case....I agree!